There's a growing demand for microbiome-bolstering foods these days. 

Everybody's talking about probiotics and gut health. 

This rising interest is not lost on the beverage industry; big companies are all too happy to jump on lucrative, trendy wagons.

It should come as no surprise that aisle after aisle in the grocery store now boast all manner of beverages touted as gut-loving.

But for millennia before the advent of large-scale production, natural probiotic beverages had been made through small-scale fermentation in people's kitchens.

As consumer awareness of digestive health increases, so does a dilemma: If natural probiotic beverages are artisanal at their very core, how much do we trust their commercialization?

Can mass production stay true to the artisanal nature of this ancient craft? Won't it cut corners? Will it provide similar potency and vibrancy to homemade versions?

No brand will treasure these values more than you do. If you want to control how your drink is being produced (and optimize what you get for your buck), better make it yourself.

Easier said than done, we know.

There's the issue of convenience. 

There's also an understandable hesitancy when it comes to embarking on an unfamiliar endeavor. People are often intimidated by the idea of making artisanal drinks themselves. 

If only there was a potent, inexpensive probiotic drink that's easy-peasy to make at home...

Enter Cutting Edge Cultures' Kefir Soda!

Kefir Soda is an easy-to-make fermented, probiotic, naturally sparkling drink for the health-conscientious consumer seeking functional, living nutrition to proactively nurture microbiome wellness. 

How does Kefir Soda work? 

It's really simple: by adding Kefir Soda Starter to fruit juice or coconut water and letting the mixture ferment for several days on the counter. Just follow the instructions that come with the product, and you'll soon get the hang of it.

The result is refreshing, fizzy, and exquisite! 

Reference: https://www.bevindustry.com/articles/95781-consumer-interest-in-digestive-health-take-center-stage#.ZEf9JB_R3bY.mailto